In our previous agency from Mumbai, our team always use to say one thing. Websites used to be the business cards of your business, now its apps it will keep changing every few years, faster than ever.
People in small businesses are just happy being online with a website. Trust me, it doesn’t and will never positively impact your business for even 5% unless you are using digital marketing.
Digital marketing helps you communicate with your potential customers directly through channels like a blog, social media, live streaming and much more. Simple communication can help you showcase how much you care about your audience, and how significantly you value their business.
A consistent social media presence can introduce your business to new potential customers and help them solve their problems with your services. Going one step further, advertising through digital platforms can directly put you in front of your targeted customers and open opportunities for growing business to large scale.
As small businesses can take limited risks, digital marketing offers you the flexibility to start with small monthly investments in marketing campaigns and scale up when you have advertisements that bring you a positive return on investment (ROI).
As you only spend money when a potential customer sees or clicks on your advertisement, you always have high chances of returns compared to an untargeted ad published in a local newspaper.
So put your existing websites and apps to work, and help them help you grow your business.